Deep expertise in technology marketing and branding to large enterprises across emerging markets
MARLBOROUGH, MA – December 4, 2012 – Sepaton, Inc., maker of the world's fastest backup and recovery solution, today announced the appointment of Amy Lipton to senior vice president of marketing. Amy brings more than 25 years of global marketing leadership and client knowledge to her new role. As Senior Vice President of Marketing, Amy will lead the development and execution of Sepaton’s marketing and communications strategy, including all of its efforts related to brand awareness, product marketing, channel enablement, promotion, press and analyst relations, interactive media, and new social media initiatives aimed at further increasing awareness of the Sepaton brand and growth of the company’s market-leading, enterprise-class solutions. She will report directly to Mike Thompson, president and CEO.
“We are fortunate to add someone with Amy’s skills and experience to the Sepaton team at this dynamic time in our growth as a company as we further advance our customer-driven innovation with exciting new products and industry leadership,” said Thompson. “Amy’s background in developing market-leading branding and messaging campaigns will help strengthen our industry presence and clearly define our competitive superiority for the world’s largest enterprises with Big Data backup requirements.”
“There are tremendous opportunities available to Sepaton to seize new markets, accelerate the adoption of its world-class data protection solutions, and extend the use of its intellectual property,” said Lipton. “I’m very excited to work side-by-side with such an accomplished management team. I look forward to leveraging my expertise at branding stellar technologies to better demonstrate how Sepaton helps enterprise customers manage their large and growing volumes of data, meet the tightest of backup windows, and assure fast data recovery in the event of a failure.”
Amy brings a wealth of marketing experience from both large and mid-tier companies, where she held a succession of increasingly senior marketing and leadership roles. At IBM she served in several capacities, including as director of global marketing for Digital Media, director of global marketing for Media and Entertainment Industry, director of global marketing for Business Process Management and marketing executive for IBM’s wireless eBusiness services. Most recently she was vice president of marketing at WMS Industries, an industry leading gaming technology provider based in the Greater Chicago metropolitan area. Amy holds a Master of Science degree from Rensselaer Polytechnic Institute and a Bachelor of Fine Arts in Design from Syracuse University.
Sepaton’s award-winning S2100 platform is designed specifically for large backup and restore operations to reduce the cost and risk of data protection by delivering the performance, massive grid scalability, deduplication, flexibility, and enterprise-class reliability needed to protect large and growing data volumes in a single system.
Photo of Amy Lipton: www.sepaton.com/images/Amy_Lipton-SVP_Marketing.jpg
About Sepaton, Inc.
Sepaton delivers the world’s fastest enterprise backup and recovery solution. It is designed specifically for enterprise IT organizations that manage extremely large and growing volumes of data, that must be backed up within tight time windows - every time, guaranteed - and that require the fastest possible recovery in the event of a failure. Sepaton’s patented scale-out DeltaScale™ architecture enables high performance and modular expansion to enable centralized protection of massive data volumes. Sepaton is the safe choice for large enterprise.
Sepaton is headquartered in Marlborough, MA, and has an international office in London. For additional information call 866-Sepaton or visit www.Sepaton.com.
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Sepaton, S2100, DeltaRemote, and DeltaStor are registered trademarks and ContentAware, DBeXstream, and DeltaScale are trademarks of Sepaton, Inc. All other brand and product names are or may be trademarks of their respective owners.